It's all about image!
ITA is re-launching its current product range with a new updated ImageJet logo and marketing.Bob Brezac, Commercial Manager has said about the exciting new focus, "We have been manufacturing our products under the brand name of ImageJet for many years but the primary marketing focus has been on Imaging Technology Australia (ITA) the company and not necessarily our quality products". "The new ImageJet allows us to have a greater brand awareness, presence and creates better opportunities to promote our products directly to the public through our reseller. This awareness and promotion will be achieved through new packaging, point of sale, advertising, sponsorship and general marketing".